AEW is one of my favorite wrestling promotions in the United States. I was so excited to hear that AEW is going to be releasing a video game of its own. However, there have been a lot of complaints towards AEW as their video game AEW Fight Forever has constantly been delayed. Consumers are understandably upset but why is AEW doing this?
Forced Marketing Changes
Ever since the whole CM Punk fiasco, where he had a brawl with the Young Bucks and Kenny Omega, things at AEW have been messy. It looks like CM Punk is on the outs with AEW, which causes a big problem as they were heavily using Punk to Market the game.
Now that it’s likely that CM Punk is not going to be with AEW going forward, they had to change the whole branding of the game. It takes a bit to change this stuff like this which is a big reason why the game is delayed.
ESRB Rating Issues
An important factor for any video game is to have a proper rating which can help market it. AEW Fight Forever has had an issue regarding its ESRB Rating. The game was supposed to be promoted “T for Teen”, however the Entertainment Software Rating Board (ESRB) did not feel this was the correct rating. The game was stamped “M for Mature” which hugely conflicts with how it was originally advertised. AEW delayed the release of the game in order to win back their “T” rating and luckily they managed to do that.
Polishing The Game
To me, this sounds more like a theory, but it does make sense. I think that they wanted to delay the game to ensure that the game was polished, works well, and looks great. After all, Kenny Omega has stressed the importance of their first game. This is his project and being a big video game guy, I think he 100% wants to ensure that this game is ready to go before they fully release it. It’s a strategic move that makes a lot of sense.
Here is what I have to say for those waiting for the game, patience is a virtue and I’m glad AEW is taking their time with this game. I trust Kenny Omega and the entire AEW company to do what’s best for the game and the franchise as a whole. It’s better to release a game late and have it be great than release it early and have it look undercooked. I’m sure that whenever it comes out it’s going to be a great experience.
AEW Fight Forever will be available soon on PC, PS4/5, Xbox One & Series X/S, and Nintendo Switch.
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